UTMs

Understanding the UTMs Report

1. Campaign Column

The "Campaign" column lists the names of your UTM campaigns. Each entry includes a link to more detailed information about the campaign.

2. Count Column

The "Count" column shows the number of conversions attributed to each UTM campaign during the selected date range. This helps you understand which campaigns are most effective at driving conversions.

3. Total Column

The "Total" column displays the total revenue generated from each UTM campaign. This helps you understand the monetary value of each campaign.

4. Changing the View

You can click on the headings "Campaign," "Source," "Medium," etc., to change the view and see the performance of UTMs based on different parameters. For example, clicking "Source" will show the performance of different traffic sources, while clicking "Medium" will show performance by the type of traffic medium.

Using the UTMs Report

1. Analyzing Campaign Performance

Review the list of UTM campaigns to identify which campaigns are driving the most conversions. The campaigns are ranked based on the number of conversions and the revenue they generate.

2. Evaluating Campaign Effectiveness

Use the "Count" and "Total" columns to assess the effectiveness of each UTM campaign. Identify which campaigns not only attract visitors but also contribute significantly to your revenue through conversions.

3. Changing Views for Detailed Insights

Click on "Campaign," "Source," "Medium," "Source/Medium," "Term," "Content," or "Ref" to change the view and gain detailed insights from different perspectives. Analyzing different views can help you understand the performance from various angles and make informed decisions.

4. Taking Action

Focus your marketing efforts on high-performing campaigns by increasing budget allocation or optimizing ad content. Consider improving or optimizing underperforming campaigns to increase their effectiveness.

By following these steps, you can effectively analyze and utilize the UTMs report on ConversionTracking.com to optimize your marketing campaigns and enhance your site’s performance. If you encounter any issues or need further assistance, refer to the help section or contact support for more detailed guidance.