Attribution settings

Understanding Attribution Settings

Attribution settings allow you to define how conversions are credited to different marketing channels or touchpoints. This helps in understanding the effectiveness of various marketing efforts.

Setting Up Attribution

1. Navigate to the Attribution Section

Log in to ConversionTracking.com and go to the relevant site dashboard. At the top of the dashboard, locate the "Attribution" dropdown menu next to the site name.

2. Choose an Attribution Model

Click on the "Attribution" dropdown menu to see the available attribution models. Select the desired attribution model:

• First Touch: Credits the first interaction a user had with your site.
• Last Touch: Credits the last interaction a user had before converting.

3. Apply the Attribution Model

After selecting the attribution model, the dashboard will update to reflect the data based on the chosen model. For example, if the "First Touch" attribution model is selected, meaning that the first interaction a user had with the site is credited for conversions.

Example Scenario

If someone visits your site from Google on their first visit, then the next day visits from Facebook and purchases. Under First Touch attribution, the credit would go to www.google.com and the last touch the credit would go to www.facebook.com

By following these steps, you can effectively use the attribution settings on ConversionTracking.com to gain insights into the performance of your marketing efforts. If you encounter any issues or need further assistance, refer to the help section or contact support for more detailed guidance.