Ever feel like you're throwing darts in the dark when it comes to your marketing efforts? You pour resources into your campaigns but aren’t sure which ones are driving results.This is frustrating and can lead to wasted budget and missed opportunities.But don't worry, there's a solution: ConversionTracking.com.Our platform lets you see exactly where your sales and leads are coming from, providing you with crucial insights to measure your marketing attribution accurately.
What is ConversionTracking.com?
ConversionTracking.com is a powerful tool that helps you track and analyze the performance of your marketing efforts.For Unbounce users, this integration allows you to identify precisely which UTM parameters lead to conversions, enabling you to optimize your campaigns and maximize ROI.
How ConversionTracking.com works with Unbounce?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with Unbounce?
We provide detailed reports that empower Unbounce users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Unbounce users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Unbounce users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, Unbounce users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
Ready to stop guessing and start optimizing? With ConversionTracking.com and Unbounce, you'll have the tools you need to make informed decisions and achieve greater marketing success.Start leveraging these insights today and watch your conversions soar!