UTM Campaign Builder

Our UTM Campaign Builder is a free tool that helps you create UTM tracking codes for your marketing campaigns. UTM tracking codes are snippets of text that you add to the end of your URLs to track the performance of your marketing campaigns. By using UTM tracking codes, you can see which campaigns are driving traffic to your website, how visitors are interacting with your site, and which campaigns are generating the most leads or sales.

UTM Builder

Website URL The full website URL (e.g. https://www.example.com)

UTM Source The source of traffic (e.g. google, facebook, newsletter)

UTM Medium The channel used to deliver the traffic. (e.g. ppc, affiliate, email)

UTM Campaign Create a unique name for your campaign. (e.g. summer_sale)

UTM Term Identify the paid keywords

UTM Content Use to differentiate ads

Campaign URL Copy & paste this URL for your marketing campaign

💡 Pro Tip: It's important to use the correct UTM Medium parameter so Google Analytics will classify the Channel correctly. Below is a Channel cheat sheet. Use all lowercase and underscore or dashes for spaces for UTM parameters.

📊 Looking for a UTM Builder Spreadsheet

UTM Parameters Channel Groupings ^{( citation )}
Paid	Medium = "ppc", "retargeting" or "paid"
Display	Medium = "display", "banner", "expandable", "interstitial" or "cpm"
Organic Shopping	Campaign Name contains "shop" or "shopping"
Organic Social	Medium = "social", "social-network", "social-media", "sm", "social network" or "social media"
Organic Video	Medium = "video"
Organic Search	Medium = "organic"
Referral	Medium = "referral", "app" or "link"
Email	Source or Medium = "email"
Affiliates	Medium = "affiliate"
Audio	Medium = "audio"
SMS	Source or Medium = "sms"
Mobile Push Notifications	Medium = "mobile", "notification" or "push"

UTM Builder

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