Are you running Google Ads for your BigCommerce store but can't pinpoint where your sales are coming from? It’s frustrating to invest in advertising without clear insights, leaving you guessing about what actually works.What if you could eliminate the guesswork and see exactly which ads are driving your sales and leads? At ConversionTracking.com, we make this possible by providing precise marketing attribution so you can make informed decisions and maximize your ROI.
What is ConversionTracking.com?
ConversionTracking.com is your ultimate tool for understanding your marketing campaign performance.For BigCommerce users, it seamlessly integrates with your store, giving you crystal-clear insights into which Google Ads are converting and driving revenue.By tracking and analyzing your customer journey, you can allocate your budget more effectively, optimize your ad spend, and boost your overall sales performance.
How ConversionTracking.com works with BigCommerce?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with BigCommerce?
We provide detailed reports that empower BigCommerce users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For BigCommerce users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For BigCommerce users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, BigCommerce users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
In the bustling world of e-commerce, staying ahead of the competition means doing more with your data.With ConversionTracking.com, BigCommerce store owners gain a powerful edge by unlocking the true potential of their Google Ads.Start today and see how crystal-clear attribution can transform your marketing strategy and drive your business forward.