Tracking UTM Parameters with Squarespace

What is ConversionTracking.com?

ConversionTracking.com is an advanced tracking tool designed to help you monitor all your marketing channels with precision.For Squarespace users, it simplifies the process of tracking UTM parameters, allowing you to gain deep insights into where your traffic originates.With ConversionTracking.com, you can easily distinguish between the effectiveness of different campaigns and channels, ensuring you allocate your budget smartly and optimize for higher conversions.

How ConversionTracking.com works with Squarespace?

Step 1: Add UTMs to Your External Links

Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.

For example, if you’re running a Facebook ad, your link might look like this: https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale



Step 2: Add a Tracking Script to Your Website & Thank You Page

Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.



Step 3: Get Actionable Data with our Reports

We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.

Why use ConversionTracking.com with Squarespace?

We provide detailed reports that empower Squarespace users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.

First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Squarespace users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.

Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Squarespace users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.

Using these attribution models with our reports, Squarespace users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.

Key Takeaway

Don't let your marketing efforts go unnoticed.By implementing ConversionTracking.com on your Squarespace site, you can unlock the full potential of your data and gain valuable insights into your audience's behavior.Start tracking with precision today and watch your conversions soar!