Running Twitter ads for your subscription-based business but struggling to track their performance in Recurly? It's frustrating not knowing which of your marketing efforts are driving sales and leads.Without accurate data, you can't optimize your ad spend or measure your ROI effectively.But here's the good news: ConversionTracking.com has got you covered.Our tool lets you see exactly where your sales and leads are coming from, so you can accurately measure your marketing attribution and make informed decisions.
What is ConversionTracking.com?
ConversionTracking.com is your one-stop solution for all things tracking in Recurly.Our platform integrates seamlessly with Recurly, enabling you to monitor the performance of your Twitter ads and other campaigns with precision.For Recurly users, this means you can finally connect the dots between your marketing efforts and your revenue streams.With ConversionTracking.com, you gain actionable insights that help you optimize your ad spend, boost your conversions, and ultimately grow your subscription business.
How ConversionTracking.com works with Recurly?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with Recurly?
We provide detailed reports that empower Recurly users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Recurly users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Recurly users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, Recurly users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
Ready to take control of your Twitter ad tracking in Recurly? ConversionTracking.com simplifies the process, providing you with the data you need to make smarter marketing decisions.Don't leave your ad performance to guesswork—partner with us and start seeing tangible results today.