If you've ever struggled to figure out where your leads are really coming from when using Formstack, you're not alone.All too often, businesses invest time and money into diverse marketing channels only to be left in the dark about which ones actually work.This lack of clarity can be frustrating and costly.Enter ConversionTracking.com - this powerful tool lets you see precisely where your sales and leads originate so you can measure your marketing attribution accurately, helping you make informed decisions and optimize your campaigns with confidence.
What is ConversionTracking.com?
ConversionTracking.com is a comprehensive analytics platform designed to enhance your marketing efforts by providing detailed insights into lead origins and sales conversions.For Formstack users, this means having the ability to seamlessly integrate lead source tracking into your forms, offering a clear view of which channels are most effective.By knowing exactly where your leads are coming from, you can fine-tune your strategies, allocate your budget more wisely, and ultimately drive better results for your business.
How ConversionTracking.com works with Formstack?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with Formstack?
We provide detailed reports that empower Formstack users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Formstack users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Formstack users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, Formstack users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
Don't let guesswork dictate your marketing strategies.With ConversionTracking.com, you can unlock the potential of precise lead source tracking within Formstack, making data-driven decisions that propel your business forward.Take control of your marketing efforts today, and see the difference that accurate attribution can make.