If you've ever run a Facebook ad campaign, you know how challenging it can be to track its success.You're putting in the effort and money, but you can't tell where your sales and leads are actually coming from.It's like shooting in the dark—frustrating, isn't it? Now, imagine if you had a way to get precise insights, letting you measure your marketing attribution down to the last detail.That's where ConversionTracking.com comes in.With this tool, you can see exactly how your Facebook ads are performing within Formidable Forms, making your life so much easier and your campaigns a lot more effective.
What is ConversionTracking.com?
ConversionTracking.com is your ultimate tool for measuring marketing attribution accurately.For Formidable Forms users, this means you can seamlessly integrate your Facebook ad tracking, allowing you to see exactly where your leads and sales are coming from.No more guessing games—you'll have all the data you need right at your fingertips.
How ConversionTracking.com works with Formidable Forms?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with Formidable Forms?
We provide detailed reports that empower Formidable Forms users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Formidable Forms users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Formidable Forms users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, Formidable Forms users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
In a world where every marketing dollar counts, you can't afford to fly blind.By integrating ConversionTracking.com with your Formidable Forms, you'll gain invaluable insights into your Facebook ad performance.Say goodbye to guesswork and hello to smarter, data-driven decisions that boost your bottom line.