Tracking UTM Parameters with LifterLMS

Master the Art of Tracking UTM Parameters with LifterLMS

LifterLMS UTM Parameters

Running online courses and not sure where your enrollments are coming from? Spending countless hours trying to figure out which marketing channels are driving your sales? It's frustrating when you can’t pinpoint which strategies are paying off.But don’t worry, that's where ConversionTracking.com steps in.With ConversionTracking.com, you can see exactly where your sales and leads are coming from, allowing you to measure your marketing attribution with precision.

What is ConversionTracking.com?

ConversionTracking.com is your go-to platform for detailed insights into your marketing campaigns.It helps LifterLMS users by tracking UTM parameters to provide a clear picture of your sales funnel.By understanding which initiatives work best, you can optimize your strategies and boost your course enrollments effortlessly.

How ConversionTracking.com works with LifterLMS?

      Add UTMs to Your External Links

      Step 1: Add UTMs to Your External Links

      Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.

      For example, if you’re running a Facebook ad, your link might look like this: https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale

      Add a Tracking Script to Your Website & Thank You Page

      Step 2: Add a Tracking Script to Your Website & Thank You Page

      Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.

      Get Actionable Data with our Reports

      Step 3: Get Actionable Data with our Reports

      We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.

Why use ConversionTracking.com with LifterLMS?

We provide detailed reports that empower LifterLMS users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.

First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For LifterLMS users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.

Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For LifterLMS users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.

Using these attribution models with our reports, LifterLMS users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.

Marketing Attribution

Key Takeaway

Ready to take control of your marketing efforts and grow your online courses with LifterLMS? ConversionTracking.com is here to simplify your life.Start tracking your UTM parameters effortlessly and watch your enrollments soar.Get started today and see the difference!

Try ConversionTracking.com for free today

See exactly where your sales, leads, revenue, ads, UTMs and more are coming from without being a data nerd. 🤓

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