Struggling to figure out exactly where your sales and leads are coming from can be a real headache, especially when you're running ads on platforms like Outbrain Ads.It's challenging enough to create effective ads, but without proper tracking, you could miss out on critical insights.This lack of visibility leaves you in the dark, unable to adjust your campaigns for better results.Enter ConversionTracking.com, the solution to your woes.Our powerful tool lets you see exactly where your sales and leads are coming from so you can measure your marketing attribution with pinpoint accuracy.
What is ConversionTracking.com?
ConversionTracking.com is a comprehensive tracking tool designed to give marketers clear insights into their sales and lead generation efforts.For users of Outbrain Ads, this means you can finally track the UTM parameters of your ads with precision.Whether it's source, medium, campaign, content, or term, ConversionTracking.com helps you decipher which ad variables are driving your conversions, enabling smarter ad spend and campaign optimization.
How ConversionTracking.com works with Outbrain Ads?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with Outbrain Ads?
We provide detailed reports that empower Outbrain Ads users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Outbrain Ads users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Outbrain Ads users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, Outbrain Ads users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
If you're looking to get the most out of your Outbrain Ads, it’s time to start using ConversionTracking.com.With its powerful tracking capabilities, user-friendly interface, and real-time insights, you'll be well-equipped to measure your marketing attribution and optimize your campaigns for success.Make the switch today and take the guesswork out of your marketing efforts.