Are you struggling to understand which marketing campaigns are driving your sales and leads? You're not alone.Many marketers face the challenge of accurately tracking their results, which can lead to wasted resources and missed opportunities.Introducing ConversionTracking.com—your solution to precise marketing attribution.With ConversionTracking.com, Moosend users can finally see exactly where their sales and leads are coming from, ensuring every marketing effort is measured and optimized.
What is ConversionTracking.com?
ConversionTracking.com is a robust platform designed to help marketers track the origins of their sales and leads with pinpoint accuracy.For Moosend users, this means integrating UTM parameter tracking directly into your email campaigns, landing pages, and beyond.By understanding the exact source of your conversions, you can optimize your marketing strategies, improve ROI, and make data-driven decisions.
How ConversionTracking.com works with Moosend?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with Moosend?
We provide detailed reports that empower Moosend users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Moosend users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Moosend users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, Moosend users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
Ready to take your marketing to the next level? Start tracking your UTM parameters with Moosend and ConversionTracking.com today.Gain the insights you need to drive better results and make every campaign count.Your marketing success story begins here.