Are you running Linkedin Ads but struggling to understand how they're performing? It's frustrating when you pour time and money into campaigns without knowing which ones are driving results.The lack of visibility can lead to wasted budget and missed opportunities.Thankfully, ConversionTracking.com lets you see exactly where your sales and leads are coming from so you can effectively measure your marketing attribution and optimize your efforts.
What is ConversionTracking.com?
ConversionTracking.com is a comprehensive solution designed to give marketers the insights they need to succeed.By tracking UTM parameters in your Linkedin Ads campaigns, ConversionTracking.com helps you pinpoint the sources of your leads and sales.This level of detail allows you to refine your strategy, ensuring higher ROI and more focused advertising efforts.
How ConversionTracking.com works with Linkedin Ads?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with Linkedin Ads?
We provide detailed reports that empower Linkedin Ads users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Linkedin Ads users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Linkedin Ads users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, Linkedin Ads users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
Don't let your Linkedin Ads budget go to waste.Start tracking your UTM parameters with ConversionTracking.com today and unlock the full potential of your advertising efforts.With precise insights at your fingertips, you'll be well on your way to mastering your marketing strategy.