Are you struggling to track your marketing campaigns effectively within Freshsales? With so many channels and touchpoints, it can be overwhelming to pinpoint exactly where your leads and sales are coming from.This lack of visibility can lead to wasted marketing spend and missed opportunities.But there's a solution—ConversionTracking.com.By using ConversionTracking.com, you can track your UTM parameters with precision, ensuring every marketing dollar is accounted for and optimally spent.
What is ConversionTracking.com?
ConversionTracking.com is a user-friendly platform that integrates seamlessly with Freshsales, allowing you to monitor the performance of your marketing campaigns effortlessly.With ConversionTracking.com, Freshsales users can gain a comprehensive understanding of their marketing attribution, seeing exactly which channels are driving sales and leads.This data empowers you to make smarter decisions, optimize your marketing strategy, and ultimately, boost your ROI.
How ConversionTracking.com works with Freshsales?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with Freshsales?
We provide detailed reports that empower Freshsales users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Freshsales users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Freshsales users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, Freshsales users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
In the fast-paced world of digital marketing, having a clear picture of your campaign performance is essential.By leveraging ConversionTracking.com, Freshsales users can gain the upper hand with unparalleled insight into their marketing efforts.Start using ConversionTracking.com today and take control of your marketing attribution, ensuring every campaign you run leads to measurable success.