Tracking the effectiveness of your marketing campaigns can be a daunting task, especially when using various forms and tools.The lack of a unified system to see exactly where your sales and leads are coming from can leave you feeling lost and unsure about your marketing efforts.Enter ConversionTracking.com! Our platform seamlessly integrates with Everest Forms, allowing you to track UTM parameters effortlessly.This means you'll finally gain the clarity you need to measure marketing attribution accurately and streamline your efforts for better results.
What is ConversionTracking.com?
ConversionTracking.com is a powerful tool that enables marketers to track and analyze their campaign data in real-time.By integrating with Everest Forms, it allows users to capture UTM parameters and other crucial data points, giving them a detailed view of their audience's journey.This insight can help in targeting more effectively and optimizing marketing strategies for better ROI.
How ConversionTracking.com works with Everest Forms?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with Everest Forms?
We provide detailed reports that empower Everest Forms users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Everest Forms users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Everest Forms users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, Everest Forms users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
With ConversionTracking.com integrated into your Everest Forms, you no longer have to guess where your leads and sales are coming from.Gain the visibility you need to optimize your marketing campaigns and propel your business forward.Ready to get started? Try ConversionTracking.com today and see the difference it can make!