Marketing campaigns can be a shot in the dark if you don't know where your conversions are coming from.This generates frustration as your ROI remains unclear, and your marketing channels continue to be a mystery.That's where ConversionTracking.com steps in.By tracking UTM parameters with Brevo, ConversionTracking.com lets you see exactly where your sales and leads are originating, so you can finally measure your marketing attribution with pinpoint accuracy.
What is ConversionTracking.com?
ConversionTracking.com is a powerful tool designed to unlock the secrets of your marketing campaigns by providing detailed insights into performance metrics.For Brevo users, this means being able to efficiently monitor and track your UTM parameters to understand precisely where your traffic, leads, and sales are coming from.This level of granular detail can prove invaluable in optimizing your marketing strategies and ensuring your advertising budget is well-spent.
How ConversionTracking.com works with Brevo?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with Brevo?
We provide detailed reports that empower Brevo users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Brevo users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Brevo users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, Brevo users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
In today’s competitive market, understanding where your conversions come from is vital for success.With ConversionTracking.com, Brevo users will not only benefit from precise tracking but also gain insightful analytics to make data-driven decisions.Start unlocking your marketing potential with ConversionTracking.com and see the difference it makes.