Are you struggling to track your Microsoft Ads in Zoho CRM and understand your marketing ROI?
We get it! You’ve invested your hard-earned money into Microsoft Ads, but the lack of proper tracking in Zoho CRM is making it difficult to see where your leads and sales are really coming from.This leaves you feeling frustrated, unsure, and questioning whether your marketing budget is being well spent.
That’s where ConversionTracking.com comes in.With our platform, you can finally see exactly where your sales and leads are originating, allowing you to measure your marketing attribution with confidence and precision within Zoho CRM.
What is ConversionTracking.com?
ConversionTracking.com is a robust platform designed to streamline the process of tracking conversions from various ad sources, including Microsoft Ads, and seamlessly integrate those insights into your Zoho CRM.For Zoho CRM users, this means having a clearer, more accurate view of your marketing efforts' performance.By leveraging our tracking capabilities, you can make better-informed decisions, optimize your advertising budget, and enhance your overall marketing strategy.
How ConversionTracking.com works with Zoho CRM?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with Zoho CRM?
We provide detailed reports that empower Zoho CRM users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Zoho CRM users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Zoho CRM users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, Zoho CRM users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
Ready to take control of your Microsoft Ad tracking?
It’s time to stop guessing and start knowing exactly where your leads and sales are coming from.With ConversionTracking.com, you’ll gain the clarity and insights you need to optimize your marketing campaigns within Zoho CRM.Let’s turn your data into actionable insights and boost your marketing ROI today!
