Are you struggling to track the performance of your Microsoft Ads within Microsoft Dynamics 365? The lack of visibility can leave you guessing which advertisements are actually driving sales and leads.This uncertainty can make it difficult to optimize your marketing strategy, resulting in wasted budget and missed opportunities.Enter ConversionTracking.com.Our solution provides the seamless integration you need to see exactly where your sales and leads are coming from, allowing you to measure your marketing attribution accurately.Say goodbye to guesswork and hello to data-driven decisions!
What is ConversionTracking.com?
ConversionTracking.com is an advanced marketing attribution tool designed to help businesses track and measure their ad performance across multiple platforms, including Microsoft Ads.For Microsoft Dynamics 365 users, this means you can easily integrate our tool to see a clear picture of your marketing efforts right from your CRM dashboard.By using ConversionTracking.com, you can gain valuable insights into which ads are driving traffic and conversions, enabling you to optimize your marketing strategy and increase ROI.
How ConversionTracking.com works with Microsoft Dynamics 365?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with Microsoft Dynamics 365?
We provide detailed reports that empower Microsoft Dynamics 365 users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Microsoft Dynamics 365 users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Microsoft Dynamics 365 users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, Microsoft Dynamics 365 users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
Don’t let the lack of ad tracking hinder your marketing efforts in Microsoft Dynamics 365.With ConversionTracking.com, you can gain the clarity and insights you need to make informed decisions.Start optimizing your ad performance today and watch your business grow!