As a marketer, you understand the importance of tracking your ad performance.However, trying to make sense of disjointed data from multiple platforms can be incredibly frustrating.Your team spends countless hours sifting through reports, yet you still can't pinpoint which campaigns are truly driving your ROI.This makes your promotional efforts feel like a shot in the dark.Thankfully, there's a solution: ConversionTracking.com.Our platform connects seamlessly with Microsoft Ad Tracking in Looker, letting you see exactly where your sales and leads are coming from.With precise marketing attribution, you can make informed decisions and fine-tune your strategies for optimal performance.
What is ConversionTracking.com?
ConversionTracking.com is a powerful tool designed to provide marketers with clear insights and comprehensive data on their digital advertising efforts.It integrates effortlessly with Looker, allowing users to monitor and analyze their Microsoft Ad campaigns within a unified platform.This means that you get a holistic view of your ad performance, accurately assess your marketing effectiveness, and make data-driven decisions with confidence.For Looker users, this integration enhances analytical capabilities and ensures your marketing dollars are well spent.
How ConversionTracking.com works with Looker?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with Looker?
We provide detailed reports that empower Looker users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Looker users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Looker users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, Looker users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
Maximizing the impact of your Microsoft Ad campaigns doesn't have to be a guessing game.With ConversionTracking.com working seamlessly with Looker, you gain the clarity and precision you need to track, analyze, and optimize your marketing efforts.It's time to take control of your ad performance and drive better results with accurate data.