Are you struggling to measure the effectiveness of your Microsoft Ads within Hubspot? You're not alone.Many businesses find it challenging to pinpoint where their sales and leads are originating from, making it nearly impossible to optimize their marketing efforts.This lack of clarity can lead to wasted ad spend and missed opportunities.But it doesn’t have to be this way.With ConversionTracking.com, you can see exactly where your sales and leads are coming from, making it easier than ever to measure your marketing attribution and improve your ROI.
What is ConversionTracking.com?
ConversionTracking.com is a powerful tool that helps you track and attribute your ad campaigns effectively.For Hubspot users, this means gaining granular insights into the performance of your Microsoft Ads.By integrating ConversionTracking.com with Hubspot, you can effortlessly track conversions, understand your customer journey, and optimize your marketing strategies for better results.Say goodbye to uncertainty and hello to data-driven decisions.
How ConversionTracking.com works with Hubspot?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with Hubspot?
We provide detailed reports that empower Hubspot users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Hubspot users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Hubspot users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, Hubspot users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
Don’t let your ad spend go to waste.Use ConversionTracking.com to gain clear, actionable insights into your Microsoft Ads performance within Hubspot.Boost your ROI, understand your customer journey better, and make data-driven decisions that lead to success.Ready to get started? Dive into ConversionTracking.com today and unlock the full potential of your marketing efforts.