Microsoft Ad Tracking in Freshsales

What is ConversionTracking.com?

ConversionTracking.com is a powerful tool designed to give Freshsales users detailed insights into their marketing efforts.By integrating seamlessly with Microsoft Ads, it allows you to track and measure every interaction, ensuring you have a clear understanding of your campaign's effectiveness.With ConversionTracking.com, Freshsales users can optimize their marketing strategies, reduce ad spend, and maximize return on investment by knowing exactly which ads drive the most valuable leads and sales.

How ConversionTracking.com works with Freshsales?

Step 1: Add UTMs to Your External Links

Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.

For example, if you’re running a Facebook ad, your link might look like this: https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale



Step 2: Add a Tracking Script to Your Website & Thank You Page

Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.



Step 3: Get Actionable Data with our Reports

We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.

Why use ConversionTracking.com with Freshsales?

We provide detailed reports that empower Freshsales users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.

First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Freshsales users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.

Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Freshsales users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.

Using these attribution models with our reports, Freshsales users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.

Key Takeaway

In conclusion, if you're using Freshsales and Microsoft Ads, ConversionTracking.com is an indispensable tool that takes the guesswork out of your marketing efforts.Understand precisely where your leads and sales originate from, optimize your campaigns with confidence, and drive your business forward.Try ConversionTracking.com today and take the first step towards data-driven success.