Are you tired of struggling to figure out where your sales and leads are actually coming from in your Microsoft Ad campaigns? It can be incredibly frustrating when your marketing efforts are scattered, leaving you in the dark about what’s truly driving results.Imagine the missed opportunities and wasted budget on ads that aren't performing! Luckily, there’s a solution.ConversionTracking.com lets you see exactly where your sales and leads are coming from, helping you measure your marketing attribution with precision.Say goodbye to guessing and hello to insightful data that supercharges your campaigns!
What is ConversionTracking.com?
ConversionTracking.com is a cutting-edge tool designed to help you track and measure where your sales and leads are originating from with pinpoint accuracy.For FormAssembly users, this means you can seamlessly integrate your form-building powerhouse with an intelligent tracking system that takes the guesswork out of your marketing efforts.You'll be able to see the full path that prospects take from your Microsoft Ads to your FormAssembly forms, ensuring you optimize every aspect of your customer journey.
How ConversionTracking.com works with FormAssembly?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with FormAssembly?
We provide detailed reports that empower FormAssembly users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For FormAssembly users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For FormAssembly users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, FormAssembly users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
Don't let your marketing efforts go to waste with unclear data.Experience the full potential of your FormAssembly forms and Microsoft Ad campaigns with ConversionTracking.com.Start tracking, start optimizing, and start seeing real results today!