Do you often find yourself wondering which Microsoft Ads are actually driving results for your eForm campaigns? It can be incredibly frustrating to pour time and money into ads without a solid way to measure their effectiveness.This lack of transparency makes it difficult to optimize your marketing efforts, potentially wasting valuable resources.That's where ConversionTracking.com comes in.Our platform allows you to see exactly where your sales and leads are coming from, ensuring you can make data-driven decisions and maximize your marketing ROI.
What is ConversionTracking.com?
ConversionTracking.com is an advanced tracking platform designed to give you clear insights into your marketing performance.For eForm users, this means gaining a deep understanding of which Microsoft Ads are converting and why.By integrating our tool with eForm, you get detailed reports on user interactions, enabling you to fine-tune your ad strategy and improve your conversion rates.
How ConversionTracking.com works with eForm?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with eForm?
We provide detailed reports that empower eForm users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For eForm users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For eForm users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, eForm users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
Ready to revolutionize your Microsoft Ad tracking for eForm? With ConversionTracking.com, you can finally take the guesswork out of your marketing efforts.Get accurate, actionable insights to drive your campaigns forward.Don't miss out on the chance to optimize and succeed—start tracking with us today!
