So, you're running Microsoft Ads for your EcWid store but can't quite figure out where your leads and sales are really coming from? We get it—tracking ad performance can be a headache.When you don't know which campaigns are working, it's like throwing darts in the dark.That's where ConversionTracking.com comes in! With our platform, you'll get crystal-clear insights into your sales and leads, making it easier than ever to measure your marketing attribution.
What is ConversionTracking.com?
ConversionTracking.com is your go-to tool for tracking ad performance and marketing attribution.For EcWid users, this means you can finally see which Microsoft Ads are driving traffic and conversions to your store.Our service integrates seamlessly with EcWid, providing real-time data and analytics that can help you optimize your budget and marketing strategies.Say goodbye to guesswork and hello to data-driven decisions.
How ConversionTracking.com works with EcWid?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with EcWid?
We provide detailed reports that empower EcWid users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For EcWid users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For EcWid users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, EcWid users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
Stop wondering where your sales are coming from and start knowing with ConversionTracking.com.By tracking your Microsoft Ads in EcWid, you'll gain the insights you need to make smarter marketing decisions.Try us out and see the difference precise attribution tracking can make for your business!