Are you struggling to measure the effectiveness of your LinkedIn Ads in Zendesk Sell? You’re not alone.Many businesses find it challenging to pinpoint exactly where their leads and sales are coming from, making it nearly impossible to measure their marketing attribution effectively.Imagine wasting valuable ad spend without knowing which campaigns are actually driving results.Fortunately, ConversionTracking.com has the answer.Our platform lets you see exactly where your sales and leads originate, taking the guesswork out of your marketing efforts.
What is ConversionTracking.com?
ConversionTracking.com is a powerful analytics tool designed to help you track your marketing campaigns with precision.For Zendesk Sell users, this means you can seamlessly integrate LinkedIn Ad tracking into your CRM.By doing so, you'll get a clear view of your customer journey, from the very first click on a LinkedIn Ad all the way to closing the deal in Zendesk Sell.This insight empowers you to optimize your marketing budget and focus on the campaigns that are actually driving sales.
How ConversionTracking.com works with Zendesk Sell?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with Zendesk Sell?
We provide detailed reports that empower Zendesk Sell users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Zendesk Sell users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Zendesk Sell users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, Zendesk Sell users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
Don’t leave the effectiveness of your LinkedIn Ads up to chance.With ConversionTracking.com, you can gain valuable insights that help you to maximize your marketing ROI.Start converting more leads into sales in Zendesk Sell by accurately tracking where your success is coming from.