Linkedin Ad Tracking in Tableau

Revolutionize Your LinkedIn Ad Tracking with Tableau Integration

Tableau UTM Parameters

Are you struggling to pinpoint the success of your LinkedIn ads in your marketing campaigns? It's frustrating to invest time and money only to be left in the dark regarding your true ROI.Don't let the uncertainty of ad performance hold you back! ConversionTracking.com is the ultimate solution that lets you see exactly where your sales and leads are coming from, so you can measure your marketing attribution with precision.

What is ConversionTracking.com?

ConversionTracking.com is a powerful tool designed to provide clear and actionable insights into the effectiveness of your marketing campaigns.For Tableau users, it seamlessly integrates with your existing dashboards to bring in-depth LinkedIn ad tracking directly to your fingertips.By consolidating data into one easy-to-navigate platform, it empowers you to make data-driven decisions with confidence.

How ConversionTracking.com works with Tableau?

      Add UTMs to Your External Links

      Step 1: Add UTMs to Your External Links

      Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.

      For example, if you’re running a Facebook ad, your link might look like this: https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale

      Add a Tracking Script to Your Website & Thank You Page

      Step 2: Add a Tracking Script to Your Website & Thank You Page

      Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.

      Get Actionable Data with our Reports

      Step 3: Get Actionable Data with our Reports

      We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.

Why use ConversionTracking.com with Tableau?

We provide detailed reports that empower Tableau users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.

First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Tableau users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.

Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Tableau users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.

Using these attribution models with our reports, Tableau users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.

Marketing Attribution

Key Takeaway

Don't leave the success of your LinkedIn ads to chance.Elevate your marketing strategy with the combined power of ConversionTracking.com and Tableau.Harnessing precise tracking and powerful analytics has never been easier!

Try ConversionTracking.com for free today

See exactly where your sales, leads, revenue, ads, UTMs and more are coming from without being a data nerd. πŸ€“

Get started - it's free