Are you struggling to pinpoint where your leads are actually coming from in WeForms? It can be incredibly frustrating to invest in various marketing campaigns without knowing which ones are truly driving results.Without accurate data, optimizing your marketing budget becomes a guessing game.The solution? ConversionTracking.com allows you to see exactly where your sales and leads are originating from, so you can accurately measure your marketing attribution and make informed decisions.
What is ConversionTracking.com?
ConversionTracking.com is a comprehensive tool designed to track and analyze the sources of your leads and sales.By integrating with WeForms, it provides you with detailed insights into which marketing channels are the most effective.This clear visibility allows WeForms users to optimize their marketing strategies, making every dollar spent more impactful, and ultimately driving better results.
How ConversionTracking.com works with WeForms?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with WeForms?
We provide detailed reports that empower WeForms users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For WeForms users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For WeForms users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, WeForms users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
Ready to take the guesswork out of your marketing efforts? Start using ConversionTracking.com with WeForms today and gain the clarity you need to maximize your marketing ROI.Focus on what works and watch your business thrive.