Feeling frustrated because you're unable to figure out where your leads and sales are really coming from in your Outbrain Ads campaigns? You're not alone.Many marketers struggle to accurately measure their marketing attribution, leading to wasted budget and missed opportunities.But what if you could have a tool that provides you with crystal-clear insights into your lead sources and helps optimize your campaigns? That's where ConversionTracking.com steps in.With ConversionTracking.com, you can see exactly where your sales and leads are coming from, allowing you to measure your marketing attribution like never before.
What is ConversionTracking.com?
ConversionTracking.com is a robust platform designed to give marketers unparalleled visibility into their lead sources and sales data.For Outbrain Ads users, this means you can easily track the exact origins of your leads, whether they're from specific keywords, campaigns, or even individual placements.By using ConversionTracking.com, you get a comprehensive understanding of which ads are driving the best results, enabling you to make data-driven decisions that can significantly enhance your ROI.
How ConversionTracking.com works with Outbrain Ads?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with Outbrain Ads?
We provide detailed reports that empower Outbrain Ads users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Outbrain Ads users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Outbrain Ads users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, Outbrain Ads users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
Don't let inaccurate attribution data hold you back.Take control of your marketing efforts with ConversionTracking.com and get the clarity you need to make smarter decisions.With precise lead source tracking for your Outbrain Ads, you'll not only optimize your campaigns but also see your ROI soar.It's time to turn insights into action with ConversionTracking.com!