Ever feel like you’re in the dark about which marketing efforts are actually driving sales and leads on Hotmart? You're not alone.Many businesses face the challenge of accurately attributing their marketing success to the right channels, wasting time and resources on guesswork.But imagine knowing exactly where your sales and leads are coming from.That’s the power of ConversionTracking.com.With our tool, you can pinpoint the source of every lead and sale, giving you crystal-clear insights that make optimizing your marketing strategy a breeze.
What is ConversionTracking.com?
ConversionTracking.com is a cutting-edge tool designed to track and analyze where your sales and leads originate.For Hotmart users, this means you can finally understand which marketing channels are performing best.By integrating with your Hotmart account, ConversionTracking.com provides detailed reports and analytics, empowering you to make data-driven decisions and boost your marketing ROI.
How ConversionTracking.com works with Hotmart?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with Hotmart?
We provide detailed reports that empower Hotmart users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Hotmart users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Hotmart users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, Hotmart users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
Ready to shine a light on your marketing efforts in Hotmart? ConversionTracking.com is here to help.With our advanced tracking and detailed analysis, you’ll no longer be flying blind.Sign up today and start transforming the way you understand and optimize your lead sources.