Are you struggling to understand where your leads are coming from when using Gravity Forms on your website? It's a common problem that can leave you feeling in the dark about your marketing efforts.Without clear insights into your lead sources, you can't measure the effectiveness of your campaigns and may end up wasting valuable resources.But there's a solution! With ConversionTracking.com, you can see exactly where your sales and leads originate.Finally, you can measure your marketing attribution with confidence and optimize your strategies for better results.
What is ConversionTracking.com?
ConversionTracking.com is a cutting-edge tool designed to provide detailed insights into the origins of your leads and sales.For Gravity Forms users, this means gaining a clear view of which marketing channels are driving the most value.With this knowledge, you can make more informed decisions, allocate your budget more effectively, and ultimately drive higher conversion rates.It's your solution to gaining complete visibility into your marketing efforts.
How ConversionTracking.com works with Gravity Forms?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with Gravity Forms?
We provide detailed reports that empower Gravity Forms users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Gravity Forms users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Gravity Forms users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, Gravity Forms users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
Don't let the mystery of lead sources hold your business back.With ConversionTracking.com, you can turn your Gravity Forms into a powerful tool for understanding and optimizing your marketing strategies.Start uncovering the true origins of your leads today and take your business to the next level.