Lead Source Tracking in Formcraft

Are you grappling with the challenge of identifying where exactly your leads are coming from when they fill out forms on your website? It can be incredibly frustrating not knowing which marketing efforts are paying off and which ones are falling flat, especially when you're using a robust tool like Formcraft.Without this crucial insight, you're essentially flying blind, unable to tailor and optimize your marketing strategies effectively.That's where ConversionTracking.com steps in.Our platform helps you track the origins of every lead and sale, offering you a detailed view of your marketing attribution.

What is ConversionTracking.com?

ConversionTracking.com is a powerful tool that seamlessly integrates with Formcraft to provide you with comprehensive tracking capabilities.It allows you to see exactly where your leads and sales are coming from, be it social media, paid ads, or organic search.By leveraging this data, Formcraft users can fine-tune their marketing campaigns, focusing on channels that yield the best results and improving overall conversion rates.With ConversionTracking.com, you gain actionable insights that can drive smarter decisions and more effective marketing strategies.

How ConversionTracking.com works with Formcraft?

Step 1: Add UTMs to Your External Links

Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.

For example, if you’re running a Facebook ad, your link might look like this: https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale

Step 2: Add a Tracking Script to Your Website & Thank You Page

Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.

Step 3: Get Actionable Data with our Reports

We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.

Why use ConversionTracking.com with Formcraft?

We provide detailed reports that empower Formcraft users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.

First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Formcraft users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.

Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Formcraft users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.

Using these attribution models with our reports, Formcraft users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.

Key Takeaway

In the fast-paced world of digital marketing, every detail counts.Understanding exactly where your leads are coming from is crucial for optimizing your campaigns and achieving better results.With ConversionTracking.com, Formcraft users can harness the power of detailed lead source tracking to transform their marketing efforts.Don’t leave your success to chance—start tracking and measuring your marketing attribution today.