Running a BigCommerce store without understanding where your leads and sales are coming from can be incredibly frustrating.You’re spending money on marketing campaigns, but you can’t figure out which ones are actually working.This lack of clarity can lead to wasted resources and missed opportunities.ConversionTracking.com is here to help.Imagine knowing exactly where each sale or lead originated from, allowing you to measure your marketing attribution accurately and optimize your strategy effectively.Get ready to transform your BigCommerce store with actionable insights!
What is ConversionTracking.com?
ConversionTracking.com is a robust tool designed to provide comprehensive tracking and reporting on the sources of your sales and leads.For BigCommerce users, this means you can effortlessly gather data on your marketing efforts, understand which channels are driving conversions, and fine-tune your campaigns for better results.Say goodbye to the guesswork and hello to clear, actionable insights that can propel your e-commerce business forward.
How ConversionTracking.com works with BigCommerce?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with BigCommerce?
We provide detailed reports that empower BigCommerce users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For BigCommerce users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For BigCommerce users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, BigCommerce users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
In the competitive world of e-commerce, understanding your lead sources is crucial.With the advanced capabilities of ConversionTracking.com, BigCommerce users can unlock the full potential of their marketing efforts.Sign up today and take the guesswork out of your marketing strategy.Let’s turn your data into decisions and drive your business to new heights.
