Are you struggling to understand how effective your Instagram Ads are in driving sales and leads through Freshsales? It's frustrating to invest time and resources into ad campaigns without a clear way to measure their impact.Let’s face it — without accurate tracking, you could be wasting precious budget on strategies that aren't working.The solution lies with ConversionTracking.com.With ConversionTracking.com, you can see exactly where your sales and leads are coming from, so you can finally measure your marketing attribution accurately and optimize your campaigns for better ROI.
What is ConversionTracking.com?
ConversionTracking.com is an advanced tool designed to help businesses track and measure the effectiveness of their marketing campaigns.For Freshsales users, it seamlessly integrates with your CRM system to provide detailed insights into which Instagram Ads are driving sales and generating leads.This integration means you can make data-driven decisions, optimize your ad spend, and ultimately increase your ROI.
How ConversionTracking.com works with Freshsales?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with Freshsales?
We provide detailed reports that empower Freshsales users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Freshsales users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Freshsales users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, Freshsales users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
Don’t let your marketing efforts go to waste with ineffective tracking.Empower your Freshsales CRM with precise Instagram Ad tracking through ConversionTracking.com.Make the most of your marketing budget and take your ROI to new heights.