Ever feel like you're throwing money at Google Ads without really knowing which campaigns are effective? It's frustrating, right? You keep investing in ad campaigns, but without concrete data, it feels like a gamble.That's where ConversionTracking.com comes in.Our platform lets you see exactly where your sales and leads are coming from, helping you measure your marketing attribution with pinpoint accuracy.Say goodbye to the guesswork and hello to efficient, data-driven marketing.
What is ConversionTracking.com?
ConversionTracking.com is a powerful tool designed to help businesses track their conversions across various marketing channels.For Perfex users, integrating ConversionTracking.com means you’ll have a detailed insight into the performance of your Google Ads directly within your Perfex CRM dashboard.No more toggling between platforms—simplify your marketing analytics and discover which campaigns are delivering real results.Streamline your process, boost your productivity, and make informed decisions with ease.
How ConversionTracking.com works with Perfex?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with Perfex?
We provide detailed reports that empower Perfex users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Perfex users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Perfex users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, Perfex users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
In today's competitive marketing landscape, having the right tools to track and measure your success is critical.With Google Ad Tracking integration in Perfex through ConversionTracking.com, you're set to take your marketing game to the next level.Stop guessing and start knowing where your investments are paying off.Get started with ConversionTracking.com today and unlock the full potential of your campaigns.