Ever feel like you're throwing money into a black hole with Google Ads and not knowing what exactly you're gaining from it in Paperform? It’s frustrating to invest time, energy, and financial resources into campaigns without a clear idea of their ROI.ConversionTracking.com solves this by showing you exactly where your sales and leads are coming from, allowing you to precisely measure your marketing attribution.Finally, get the insights you need to make data-driven decisions and optimize your ad spend.
What is ConversionTracking.com?
ConversionTracking.com is a powerful tool designed to give you crystal-clear insights into your marketing performance.For Paperform users, this means seamlessly integrating your form responses with hyper-accurate Google Ad tracking data.Measure each campaign’s effectiveness, see where your leads are coming from, and make informed decisions to enhance your marketing strategies.It’s like turning on a light in a dark room – suddenly, everything is clear.
How ConversionTracking.com works with Paperform?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with Paperform?
We provide detailed reports that empower Paperform users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Paperform users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Paperform users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, Paperform users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
Using Google Ads with Paperform has never been easier or more effective.With ConversionTracking.com, you unlock the ability to see real, quantifiable results from your marketing efforts.Say goodbye to guesswork and hello to optimized, data-driven success.Ready to take your campaigns to the next level? Let’s get started!