Frustrated with not knowing which of your Google Ads are driving the most valuable leads in Microsoft Dynamics 365? It’s a confusing maze trying to connect ad performance with actual sales data, leaving you unable to optimize your marketing spend effectively.Well, stress no more! ConversionTracking.com can help you see exactly where your sales and leads are coming from, so you can measure your marketing attribution with pinpoint accuracy.Say goodbye to wasted ad spend and hello to smarter decisions.
What is ConversionTracking.com?
ConversionTracking.com is a robust tool that integrates seamlessly with Microsoft Dynamics 365, providing you with detailed insights into your Google Ad campaigns.By tracking the journey of your leads from the first click to the final conversion, this tool ensures you have a clear view of which ads are performing and which ones aren’t.For Microsoft Dynamics 365 users, this means enhanced visibility into marketing data, which translates into more targeted efforts and better ROI.
How ConversionTracking.com works with Microsoft Dynamics 365?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with Microsoft Dynamics 365?
We provide detailed reports that empower Microsoft Dynamics 365 users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Microsoft Dynamics 365 users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Microsoft Dynamics 365 users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, Microsoft Dynamics 365 users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
Harness the full potential of your Google Ads within Microsoft Dynamics 365.With ConversionTracking.com, you'll have the insights you need to maximize your marketing investments and achieve your business goals.Ready to transform your ad tracking and take your campaigns to the next level? Let's get started!