Have you ever wondered if your email campaigns in MailPoet are actually driving sales or just creating noise? It can be frustrating to invest in Google Ads and not know their real impact.Missing out on analyzing which ads are effective means you could be wasting resources and potential revenue.Introducing ConversionTracking.com – the ultimate solution that lets you see exactly where your sales and leads are coming from, so you can measure your marketing attribution accurately.
What is ConversionTracking.com?
ConversionTracking.com is a powerful tool that integrates seamlessly with MailPoet to bring you advanced Google Ad tracking capabilities.With this tool, you can easily track which Google Ads are converting your email recipients into buyers or leads.This means no more guessing which part of your campaign works; you get clear, actionable insights to help you optimize your efforts and boost ROI.
How ConversionTracking.com works with MailPoet?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with MailPoet?
We provide detailed reports that empower MailPoet users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For MailPoet users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For MailPoet users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, MailPoet users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
So why let your efforts go unnoticed? With ConversionTracking.com, MailPoet users can finally get the clarity they need on their Google Ads' impact.Say goodbye to guesswork and start driving real results.Try ConversionTracking.com today and unlock the full potential of your email marketing campaigns.