Have you ever felt overwhelmed trying to track the impact of your Google Ad campaigns? It's frustrating when you can't pinpoint exactly where your sales and leads are coming from, making it nearly impossible to measure your marketing attribution accurately.Thankfully, ConversionTracking.com solves this headache by giving you a clear view of your ad performance and exactly where your leads and sales originate.With this information at your fingertips, you can finally make informed decisions to optimize your marketing strategies in Looker.
What is ConversionTracking.com?
ConversionTracking.com is an advanced platform designed to give you unparalleled insights into your marketing efforts.For Looker users, it integrates seamlessly, allowing you to pull in detailed analytics from your Google Ad campaigns directly into your Looker reports.This means you'll get a comprehensive understanding of which campaigns are driving conversions and how to allocate your budget more effectively, all within the frequently-used Looker interface.
How ConversionTracking.com works with Looker?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with Looker?
We provide detailed reports that empower Looker users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Looker users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Looker users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, Looker users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
Unlock the full potential of your Google Ad campaigns with ConversionTracking.com, making it easier than ever to measure and optimize your marketing strategies in Looker.Say goodbye to guesswork and hello to data-driven decision-making.