Have you ever wondered which of your Google Ads campaigns are actually driving valuable conversions through your Formstack forms? It's frustrating when you can't pinpoint what's working and what's not, leaving you to guess and possibly waste resources.But don't worry, you don't have to be stuck in the dark.That's where ConversionTracking.com comes in, allowing you to see exactly where your sales and leads are coming from so you can measure your marketing attribution effortlessly.
What is ConversionTracking.com?
It's your ultimate solution for deep, crystal-clear insights into your marketing efforts.For Formstack users, this means finally being able to track your Google Ads' performance directly through your forms.Our powerful tool integrates seamlessly, offering you real-time data that takes the guesswork out of your marketing strategy.You can optimize campaigns, allocate budgets smartly, and drive better results, all thanks to the granular attribution data provided by ConversionTracking.com.
How ConversionTracking.com works with Formstack?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with Formstack?
We provide detailed reports that empower Formstack users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Formstack users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Formstack users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, Formstack users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
Ready to elevate your marketing efforts? With ConversionTracking.com, you'll never have to wonder where your conversions are coming from again.Start turning insights into action and make your Formstack forms more powerful than ever.Get started today!