If you're using CampaignMonitor for your email marketing, you already know how crucial it is to understand your audience.But, have you ever felt lost trying to figure out which Google Ads are actually driving your sales and leads? It's frustrating pouring money into ads without a clear picture of their performance, isn't it? Enter ConversionTracking.com.With our powerful platform, you can see exactly where your sales and leads are coming from, ensuring you have the accurate data you need to measure your marketing attribution effectively.
What is ConversionTracking.com?
ConversionTracking.com is a cutting-edge tool designed to help marketers track and analyze the performance of their Google Ads campaigns.For CampaignMonitor users, our platform offers the perfect blend of email marketing and ad tracking.With ConversionTracking.com, you can seamlessly integrate ad data with your email marketing efforts, giving you a comprehensive view of your entire marketing landscape and enabling you to make informed decisions that boost your ROI.
How ConversionTracking.com works with CampaignMonitor?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with CampaignMonitor?
We provide detailed reports that empower CampaignMonitor users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For CampaignMonitor users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For CampaignMonitor users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, CampaignMonitor users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
Ready to take your CampaignMonitor strategy to the next level? Don’t let valuable data slip through the cracks.With ConversionTracking.com, you’ll gain the insights needed to optimize your Google Ads and improve your marketing attribution.Try it today and see the difference it can make for your business!