Ever feel like you’re pouring money into Facebook Ads without really knowing their impact? It’s frustrating, right? You're not alone; many marketers struggle to track where their sales and leads are actually coming from, especially within CRM systems like Close.This uncertainty can lead to wasted ad spend and missed opportunities for optimization.But don't worry, there's a solution.With ConversionTracking.com, you can finally see exactly which ads are driving conversions.Imagine a world where every dollar spent on Facebook Ads is strategically optimized for maximum ROI.Sounds like a game-changer? That’s because it is.
What is ConversionTracking.com?
ConversionTracking.com is your go-to platform for measuring and optimizing your marketing efforts.For Close users, it seamlessly integrates with your CRM to provide a full view of your marketing attribution.Imagine being able to track every customer interaction from a Facebook Ad click to a Closed deal in Close.This level of insight can empower you to fine-tune your campaigns, allocate your budget more effectively, and ultimately drive more sales.
How ConversionTracking.com works with Close?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with Close?
We provide detailed reports that empower Close users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Close users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Close users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, Close users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
Ready to transform the way you track and optimize your Facebook Ads in Close? Say goodbye to guesswork and hello to data-driven decisions with ConversionTracking.com.Start seeing real results and making every ad dollar count today.