Feeling frustrated with not knowing where your sales and leads are coming from? You’re pouring money into Facebook Ads, but it’s hard to tell if they’re driving results, especially when using Active Campaign.The guessing game ends now.With ConversionTracking.com, you can see exactly where your sales and leads are originating, enabling you to measure your marketing attribution accurately.Finally, make confident decisions and spend your marketing budget wisely.
What is ConversionTracking.com?
ConversionTracking.com is your ultimate tool for precise marketing attribution.Integrated seamlessly with Active Campaign, it allows you to track and monitor your Facebook Ads’ performance with ease.This means you can identify which ads are generating the most leads and sales, optimize your campaigns, and ensure you’re achieving the best return on investment.Active Campaign users will find this integration invaluable for simplifying complex data and turning it into actionable insights.
How ConversionTracking.com works with Active Campaign?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with Active Campaign?
We provide detailed reports that empower Active Campaign users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Active Campaign users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Active Campaign users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, Active Campaign users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
Don’t waste another dollar on uncertain marketing efforts.Equip yourself with ConversionTracking.com and take full control of your Facebook Ad performance in Active Campaign.By precisely tracking your ad campaigns, you’ll finally be able to see the full picture and make informed decisions that drive your business forward.Try ConversionTracking.com today and watch your marketing effectiveness soar.