Tracking the performance of your ecommerce ventures within Salesforce can be a challenging task.You struggle with attributing sales and leads to the right marketing efforts, making it nearly impossible to optimize your campaigns.This lack of visibility leaves you guessing about what’s working and what’s not.Fortunately, there’s a solution.With ConversionTracking.com, you can effortlessly track exactly where your sales and leads are originating, allowing you to measure your marketing attribution with precision.
What is ConversionTracking.com?
ConversionTracking.com is a robust platform designed to offer comprehensive insights into your marketing efforts.For Salesforce users, this means an unprecedented ability to link your sales data directly with your marketing activities.By using ConversionTracking.com, you can finally understand which campaigns are driving your sales and leads, enabling you to focus your resources on the strategies that actually work.
How ConversionTracking.com works with Salesforce?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with Salesforce?
We provide detailed reports that empower Salesforce users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Salesforce users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Salesforce users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, Salesforce users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
Ready to take your Salesforce ecommerce tracking to the next level? With ConversionTracking.com, you gain the clarity you need to make informed decisions that drive your business forward.Stop guessing and start knowing with the ultimate tool for measuring your marketing attribution.
