Are you struggling to pinpoint which of your email campaigns really drive sales and engagement? It's frustrating to invest time and resources into marketing efforts without knowing their actual ROI.Imagine the countless opportunities you could be missing by not having a clear view of your marketing attribution.This is where ConversionTracking.com comes in.Our platform lets you see exactly where your sales and leads are coming from, so you can measure and optimize your marketing attribution with precision and confidence.
What is ConversionTracking.com?
ConversionTracking.com is a powerful analytics tool designed to help marketers track and analyze their sales and leads with ease.For Constant Contact users, this means gaining a deeper insight into how their email campaigns perform.By integrating ConversionTracking.com with Constant Contact, you can easily identify which emails are most effective, enhance your marketing strategy, and ultimately boost your return on investment.
How ConversionTracking.com works with Constant Contact?
Step 1: Add UTMs to Your External Links
Begin by adding UTM parameters to the external links you use in your marketing campaigns. These parameters help you track the source, medium, and campaign name, providing detailed insights into where your traffic is coming from.
For example, if you’re running a Facebook ad, your link might look like this:
https://www.yourwebsite.com/?utm_source=facebook&utm_medium=ad&utm_campaign=spring_sale
Step 2: Add a Tracking Script to Your Website & Thank You Page
Next, integrate the ConversionTracking.com tracking script into your website. This script will capture all the UTM parameters from your links and track visitor interactions seamlessly. To track conversions effectively, add a conversion script to your thank you page, which visitors land on after completing a desired action, such as filling out a form or making a purchase.
Step 3: Get Actionable Data with our Reports
We offer over 25 reports which give you insights into the performance of your marketing campaigns, showing you where your traffic is coming from, which sources are converting, and how different campaigns are performing. Use this data to make informed decisions, optimize your strategies, and maximize your marketing ROI.
Why use ConversionTracking.com with Constant Contact?
We provide detailed reports that empower Constant Contact users with actionable insights into their marketing performance. Our reporting system offers both first, last touch, and asssited attribution, giving you a complete picture of your customer journey from initial contact to conversion.
First Touch Attribution: This tracks the very first interaction a visitor has with your marketing efforts, such as clicking on an ad or a social media link. For Constant Contact users, understanding the first touch point is crucial for identifying which channels are most effective at attracting potential leads. By analyzing this data, you can optimize your top-of-funnel marketing strategies, ensuring you invest in the channels that drive initial interest in your forms.
Last Touch Attribution: Our last touch attribution focuses on the final interaction that leads to a conversion. This could be a click on a remarketing ad or a direct visit to your website. For Constant Contact users, this insight is essential for understanding what ultimately drives users to complete your forms. By leveraging last touch data, you can refine your bottom-of-funnel tactics, ensuring that your efforts are effectively guiding prospects to convert.
Using these attribution models with our reports, Constant Contact users can gain a holistic view of their marketing performance. The combination allows you to see the entire customer journey, identify high-performing channels, and make informed decisions to enhance your marketing strategies. With ConversionTracking.com, you have the tools you need to maximize your campaign success and achieve your business goals.
Key Takeaway
Don't let your email marketing efforts go unchecked.With Enhanced Ecommerce Tracking in Constant Contact, powered by ConversionTracking.com, you’ll have the data you need to make informed decisions and take your campaigns to the next level.Start optimizing your email marketing today!